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Thaissistant
AI for Thai™·Live on Koh Samui

Thailand, by something that actually knows it

Ferries, beaches, scooter rentals, which day trip is worth it — ask Thaissistant anything about Koh Samui. It answers from a knowledge base we maintain ourselves, and the moment a price, date, or booking is on the line, it hands you to the Tour Tiger team in Maenam.

Ask ThaissistantSee the roadmap
35M+
international visitors to Thailand a year
77 products
across 7 vetted Koh Samui operators, live
~$0.01
what a conversation costs us to run

Thaissistant

Koh Samui & Thailand essentials

Live

Sawasdee — I'm Thaissistant, run by the Tour Tiger team in Maenam, Koh Samui. Ask me about beaches, tours, getting around, or what's actually worth your time here — and the moment you want to book, a real person on the team takes over.

Try one of these

Answers from a knowledge base the Tour Tiger team maintains by hand. Prices & bookings go to a real person.Talk to a person →
35M+
international visitors to Thailand a year
77 products
across 7 vetted Koh Samui operators, live
~$0.01
what a conversation costs us to run
Under $2,000
total 6-month validation budget

The problem

Thailand's best information is scattered and out of date

Plan a few days on Koh Samui and you end up with a dozen tabs open: a Facebook group from 2019, a blog written for Google instead of you, a Reddit thread of strangers, and a generic chatbot that confidently invents a ferry time that no longer runs. None of it is current and local at the same time. So people guess, overpay, or give up.

  • 35M+ international visitors a year, plus ~500k long-stay expats, all asking the same questions
  • Answers are scattered across Facebook groups, outdated blogs, and word of mouth
  • Generic AI hallucinates Thailand details it was never grounded in
  • Hotel concierges help their own guests, keep desk hours, and sell from whatever's in the binder
A Facebook group, 2019
A blog written for Google
A Reddit thread of strangers
A chatbot's invented ferry time
One source that's current, trusted & local

What it is

One conversation that knows the answer, or knows who does

Thaissistant is a real, working assistant for Koh Samui and Thailand essentials, live on this page right now. Ask how to get from Nathon pier to Maenam, or which operator runs the Angthong Marine Park trip. Its answers come out of that same hand-maintained knowledge base, not vibes — and when a question needs a live price, a date, or a booking, it takes your details and routes them to the Tour Tiger team in Maenam, real people who can act on it.

  • Claude under the hood, reading from a knowledge base we keep current
  • Scoped to what it genuinely knows: Koh Samui and Thailand essentials
  • Takes your details for the Tour Tiger team when the answer has to be live
Nathon pier → Maenam?
Songthaew along 4169, ~20 min. Here's the realistic fare to expect…
✓ verified knowledge captures the lead

Live proof

Working today, earning commission from day one

The chat on this page is the production system. It runs on Koh Samui through Tour Tiger (Thailand) Co., Ltd., a TAT-licensed tour operator in Maenam — founder Alexander Wich's own company, the one that sells the tours and answers the phone. The assistant covers 77 products across 7 operators we work with directly, and when a conversation turns into a booking request, someone on the team picks it up and closes it. We automate the conversation, not the transaction.

  • 77 products across 7 vetted Koh Samui operators, live now
  • Backed by Tour Tiger — TAT Licence 44/00524, based in Maenam
  • Live prices, availability, and bookings always go to a person on the team
Live now
77
products
7
vetted operators
Tour Tiger (Thailand) Co., Ltd. · TAT 44/00524

The moat

Anyone can rent the model. Nobody can rent the knowledge

The AI is the cheap part. What's hard to copy: a current knowledge base of how Thailand works, relationships with the operators who run the boats and the bikes, and the licence that turns an answer into a booking. A chatbot tells you a tour exists. Thaissistant takes the booking request, and a TAT-licensed operator delivers it.

  • A knowledge base we update by hand as things change on the ground
  • Direct relationships with vetted operators and local partners
  • The licence to operate today — payments and paperwork on the roadmap
Licence & rails to act
Operator relationships
Verified knowledge base

Each layer compounds. None of it is rentable.

How it works

How it keeps itself honest

Every answer is retrieved from a curated knowledge base before the model speaks, so it talks about the Thailand we maintain, not the one it half-remembers from training. If it doesn't know, it says so. The instant a question touches a live price, a schedule, an availability check, or a booking, it stops answering and starts a handoff to the Tour Tiger team.

  • Retrieved first, generated second — scoped to knowledge we maintain
  • Says 'I don't know' instead of guessing
  • Live quotes, dates, and bookings hand off to a real person at +66 83 222 4000
  1. 1
    Your question
    in any language
  2. 2
    Retrieve verified knowledge
    before the model speaks
  3. 3
    Grounded answer
    or an honest “I don’t know”
  4. 4
    Live price or booking?
    → handoff to a human

The roadmap

From one island to a national platform

Six phases, one engine. We earn the right to the next layer by nailing the one before it — and phase one is already live.

1

Tour Tiger Engine

Live

RAG chat live on Koh Samui: 77 products, 7 operators, lead capture, commission from day one.

2

Operational Muscle

Specced

Google sign-in for the team, a full audit trail, knowledge-base updates by chat, and a WhatsApp bot in English, German, and Thai.

3

Transaction Layer

Planned

PromptPay and card payments, a LINE Official Account, calendar booking, and a cross-sell engine.

4

Samui Life Services

Planned

Ferries, insurance, dining, and rentals, packaged white-label-ready for other operators.

5

Thailand Essentials

Vision

Visa extensions, healthcare navigation, banking, and membership tiers, beyond Samui.

6

National Platform

Vision

Multi-region coverage, local partners in every province, B2B white-label, and a premium tier.

For investors

A wedge into a real market, earning from the first booking

Thailand is one of the most visited countries on earth, and its practical information is a mess no incumbent has fixed. Thaissistant starts narrow and real — Koh Samui through a licensed operator — with commission from the first booking and a path from one island to the whole country. It's live and cheap to run, built solo by founder Alexander Wich on infrastructure that already exists. If that thesis interests you, let's talk.

Talk to AlexanderSee it working
  • Nobody owns 'ask about Thailand' — 35M+ visitors and ~500k expats still piece it together from Facebook groups
  • Live today, commission on every booking — open the chat on this page and test it
  • Monthly running cost $50-225; breakeven needs 1-2 extra bookings a month
  • The moat compounds: a hand-maintained knowledge base, operator relationships, and the licence to act

Early access

Get early access beyond Samui

Thaissistant works on Koh Samui today. As we extend to ferries, visas, healthcare, and other islands, we're letting a small group in first. Tell us where you're headed and what you keep struggling to find out about Thailand.

No spam, no inbox reselling. Just early access.

FAQ

The honest version

No. A generic chatbot answers from training data and happily invents a ferry time. Thaissistant checks a knowledge base we maintain before it speaks, stays inside what it knows, and hands anything live to the Tour Tiger team. Anyone can rent the model we use. Nobody can rent a licensed operator in Maenam who picks up the booking.